I'm often surprised by the amount of wine "snobbery" I encounter from industry professionals "in the know". Wine has been, and always will be, a drink for the masses, not just a select few.I made myself laugh last night thinking of ways to be the counterpoint of this snobby trend. One thought was to refer to a wine's alcohol content like it's liquor. e.g. "The 2005 Cab Franc blend from xxxx vineyard exhibits dense berry and leather notes, is remarkably refined and comes in at a hefty 30 PROOF."
If this doesn't make you laugh, let me explain... With liquor, makers double the alcohol content and represent the respective strength by giving a Proof number. A 30% alcohol vodka will be 60 proof.
Obviously makers will NEVER do this nor do I think they SHOULD do this, but it makes me giggle just thinking how they'd recoil at the idea!
Cheers
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