When you walk into a typical wine store or even a wine superstore, you're often struck by the sheer number of bottles on the shelves. You probably think yourself "where do I start looking!?" When you find a bottle you like from the jungle of grape juice, you often want to purchase it again, but have since forgotten the name or only remember there's a cute koala or some other recognizable object on the label. If you happen to find your favorite bottle on aisle Q shelf 47, you're presented with several vintages, 2005, 2006, 2007... Which one was it?!?
Introducing the removable wine label... Many collectors and amateur oenophiles steam the labels off their favorite bottles, often matching them beside tasting notes. This would be MUCH easier. Imagine the peel out label you find on over-counter pharmaceuticals (for lack of a better example). I came up with this idea several years ago and I'm surprised it hasn't been implemented in one form or fashion, particularly with so many brands and bottles vying for our palates. This would go a long way in making repeat buyers a reality. Simply peel the label, bring it in to your local wine store and find a friendly clerk to assist you. With larger Brands the makers could even implement a bar code on the inside of the label for easy scanning.
Image courtesy of Labellaughs.com (currently a gag gift, but it doesn't have to be!)
Cheers
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